Ma ka hoʻohui ʻana i nā mea hoʻoholo i kahi pūnaewele ikaika o ka ʻike, nā kānaka a me nā manaʻo, hāʻawi ʻo Bloomberg i ka ʻike ʻoihana a me ke kālā, nā nūhou a me ka ʻike ma ka honua holoʻokoʻa me ka wikiwiki a me ka pololei
Ma ka hoʻohui ʻana i nā mea hoʻoholo i kahi pūnaewele ikaika o ka ʻike, nā kānaka a me nā manaʻo, hāʻawi ʻo Bloomberg i ka ʻike ʻoihana a me ke kālā, nā nūhou a me ka ʻike ma ka honua holoʻokoʻa me ka wikiwiki a me ka pololei
Ua hoʻohiki ʻo PepsiCo lāua ʻo Coca-Cola e hoʻopau i ka hoʻokuʻu ʻana i nā mea i loko o nā makahiki he ʻumi e hiki mai ana, akā i mea e hoʻokō ai i kā lāua mau pahuhopu, pono lākou e hoʻoponopono i kahi pilikia a lākou i kōkua ai e hoʻokumu: nā helu hana hou ʻino ma ʻAmelika Hui Pū ʻIa.
I ka helu ʻana o Coca-Cola, Pepsi lāua ʻo Keurig Dr Pepper i kā lākou hoʻokuʻu ʻana i ke kalapona 2020, ua hoʻopūhoihoi nā hopena: Ua hui pū nā ʻoihana inu ʻoluʻolu nui ʻekolu o ka honua i 121 miliona tone o nā kinoea endothermic i ka lewa - e hoʻonui ana i ke aniau holoʻokoʻa o ka kapuaʻi o Belgium.
I kēia manawa, ke hoʻohiki nei nā hui soda nui e hoʻomaikaʻi nui i ke aniau. Ua hoʻohiki ʻo Pepsi lāua ʻo Coca-Cola e hoʻopau i nā hoʻokuʻu ʻana i loko o nā makahiki he ʻumi e hiki mai ana, ʻoiai ua hoʻohiki ʻo Dr Pepper e hōʻemi i nā mea haumia o ke aniau ma ka liʻiliʻi he 15% ma ka makahiki 2030.
Akā, no ka holomua nui ʻana i kā lākou mau pahuhopu no ke aniau, pono mua nā ʻoihana inu e lanakila i kahi pilikia ʻino a lākou i kōkua ai e hoʻokumu: nā helu hana hou ʻino ma ʻAmelika Hui Pū ʻIa.
ʻO ka mea kupanaha, ʻo ka hana nui ʻana o nā ʻōmole palakiko kekahi o nā mea nui e hāʻawi ana i ka kapuaʻi aniau o ka ʻoihana inu. ʻO ka hapa nui o nā palakiko he polyethylene terephthalate, a i ʻole "PET," nona nā ʻāpana i loaʻa mai ka ʻaila a me ke kinoea kūlohelohe a laila hele i nā kaʻina hana he nui e hoʻohana nui ana i ka ikehu.
I kēlā me kēia makahiki, hana nā ʻoihana inu ʻAmelika ma kahi o 100 biliona o kēia mau ʻōmole palaki e kūʻai aku i kā lākou sodas, wai, nā mea inu ikehu a me nā wai huaʻai. Ma ke ao holoʻokoʻa, ua hana wale ka Coca-Cola Company i 125 biliona mau ʻōmole palaki i ka makahiki i hala—ma kahi o 4,000 i kekona. ʻO ka hana ʻana a me ka hoʻolei ʻana i kēia palaki ʻano avalanche he 30 pakeneka o ka kapuaʻi kalapona o Coca-Cola, a i ʻole ma kahi o 15 miliona tone i kēlā me kēia makahiki. ʻO ia ka like me ka haumia o ke aniau mai kekahi o nā hale hana mana lanahu lepo loa.
Alakaʻi pū kekahi ia i ka ʻōpala kupaianaha. Wahi a ka National Association of PET Container Resources (NAPCOR), ma ka makahiki 2020, ʻo 26.6% wale nō o nā ʻōmole PET ma ʻAmelika Hui Pū ʻIa e hana hou ʻia, aʻo ke koena e puhi ʻia, waiho ʻia i loko o nā ʻōpala a hoʻolei ʻia paha e like me ka ʻōpala. Ma kekahi mau wahi o ka ʻāina, ʻoi aku ka ʻino o ke kūlana. Ma Miami-Dade County, ke kalana nui loa o Florida, hoʻokahi wale nō i loko o 100 mau ʻōmole palaki i hana hou ʻia. Ma keʻano holoʻokoʻa, ʻo ka nui o ka hana hou ʻana o US ma lalo o 30% no ka hapa nui o nā makahiki he 20 i hala iho nei, ma hope loa o ka hapa nui o nā ʻāina ʻē aʻe e like me Lithuania (90%), Sweden (86%) a me Mexico (53%)). "ʻO US ka ʻāina hoʻopau nui loa," wahi a Elizabeth Barkan, ka luna o nā hana ʻAmelika ʻĀkau ma Reloop Platform, kahi hui waiwai ʻole e hakakā nei i ka haumia o ka ʻōpala.
ʻO kēia mau ʻōpala a pau he manawa kūpono nui i nalowale no ke aniau. Ke hana hou ʻia nā ʻōmole soda palaki, lilo lākou i mau mea hou like ʻole, me nā kāpeti, nā lole, nā ipu deli, a me nā ʻōmole soda hou. Wahi a kahi loiloi e ka hui kūkākūkā ʻōpala paʻa ʻo Franklin Associates, ʻo nā ʻōmole PET i hana ʻia mai ka plastic hana hou ʻia e hana wale i 40 pakeneka o nā kinoea hoʻopaʻa wela i hana ʻia e nā ʻōmole i hana ʻia mai ka plastic puʻupaʻa.
Ke ʻike nei i kahi manawa kūpono e ʻoki ai i ko lākou mau kapuaʻi, ke hoʻohiki nei nā ʻoihana inu palupalu e hoʻohana i ka PET recycled hou aʻe i loko o kā lākou mau ʻōmole. Ua hoʻohiki ʻo Coca-Cola, Dr Pepper lāua ʻo Pepsi e hoʻohana i ka hapaha o kā lākou ʻōpala plastik mai nā mea hana hou ʻia ma 2025, a ua hoʻohiki ʻo Coca-Cola lāua ʻo Pepsi i 50 pakeneka ma 2030. (I kēia lā, ʻo Coca-Cola he 13.6%, ʻo Keurig Dr Pepper Inc. he 11% a ʻo PepsiCo he 6%.)
Akā, ʻo ka moʻolelo hana hou maikaʻi ʻole o ka ʻāina, ʻo ia hoʻi, ʻaʻole lawa nā ʻōmole i hoʻihoʻi ʻia no nā ʻoihana inu e hoʻokō i kā lākou mau pahuhopu. Manaʻo ʻo NAPCOR e pono e pāpālua ka nui o ka hana hou ʻana o ʻAmelika Hui Pū ʻIa i ka makahiki 2025 a pāpālua i ka makahiki 2030 e hāʻawi i ka lako kūpono no nā kuleana o ka ʻoihana. "ʻO ka mea koʻikoʻi loa ka loaʻa ʻana o nā ʻōmole," wahi a Alexandra Tennant, ka mea loiloi hana hou plastik ma Wood Mackenzie Ltd.
Akā, ʻo ka ʻoihana inu palupalu ponoʻī ke kuleana nui no ka hemahema. Ua hakakā ikaika ka ʻoihana no nā makahiki he ʻumi ma luna o nā manaʻo e hoʻonui i ka hana hou ʻana o nā ipu. No ka laʻana, mai ka makahiki 1971, ua hoʻokō nā mokuʻāina he 10 i nā bila ʻōmole i kapa ʻia e hoʻohui i kahi waihona 5-keneta a i ʻole 10-keneta i nā ipu inu. Uku nui nā mea kūʻai aku ma mua a loaʻa kā lākou kālā ke hoʻihoʻi lākou i ka ʻōmole. ʻO ka loiloi ʻana i nā ipu hakahaka e alakaʻi i nā helu hana hou kiʻekiʻe: Wahi a ka hui waiwai ʻole Container Recycling Institute, hana hou ʻia nā ʻōmole PET he 57 pakeneka ma nā mokuʻāina hoʻokahi ʻōmole a me 17 pakeneka ma nā mokuʻāina ʻē aʻe.
ʻOiai kona holomua i ʻike ʻia, ua hui pū nā ʻoihana inu me nā ʻoihana ʻē aʻe, e like me nā hale kūʻai meaʻai a me nā mea lawe ʻōpala, no nā makahiki he ʻumi e hoʻopau i nā manaʻo like ma nā ʻumi o nā mokuʻāina ʻē aʻe, me ka ʻōlelo ʻana he hopena kūpono ʻole nā ​​​​ʻōnaehana waiho kālā, a he ʻauhau kūpono ʻole ia e kāohi ana i ke kūʻai aku ʻana o kāna huahana a hōʻeha i ka hoʻokele waiwai. Mai ka wā i hala ai ʻo Hawaiʻi i kāna bila ʻōmole i ka makahiki 2002, ʻaʻohe manaʻo mokuʻāina i ola i kēlā kūʻē. "Hāʻawi ia iā lākou i kahi pae hou o ke kuleana a lākou i pale aku ai ma kēia mau mokuʻāina ʻē aʻe he 40," wahi a Judith Enck, pelekikena o Beyond Plastics a me ka luna hoʻomalu ʻāpana mua o ka US Environmental Protection Agency. "ʻAʻole lākou makemake i ke kumukūʻai keu."
Ua ʻōlelo ʻo Coca-Cola, Pepsi lāua ʻo Kauka Pepper ma nā pane i kākau ʻia ua koʻikoʻi lākou i ka hana hou ʻana i ka ʻōpala e hōʻemi i ka ʻōpala a hana hou i nā ipu hou aku. ʻOiai ua ʻae nā luna o ka ʻoihana ua kūʻē lākou i ka bila ʻōmole no nā makahiki, ua ʻōlelo lākou ua hoʻohuli lākou i ke ala a ua wehe ʻia i nā hopena āpau e hiki ai ke hoʻokō i kā lākou mau pahuhopu. "Ke hana pū nei mākou me nā hoa hana kaiapuni a me nā mea hana kānāwai ma ka ʻāina holoʻokoʻa e ʻae nei ʻaʻole hiki ke ʻae ʻia ke kūlana o kēia manawa a hiki iā mākou ke hana maikaʻi aʻe," wahi a William DeMaudie, hope pelekikena o nā hana lehulehu no ka American Beverage Industry Group, ma kahi ʻōlelo i kākau ʻia ʻo Say.
Eia nō naʻe, he nui nā mea hana kānāwai e hana nei e hoʻoponopono i ka pilikia e ulu nei o ka ʻōpala plastik e kū nei i ke kūʻē mai ka ʻoihana inu. "ʻO ka mea a lākou e ʻōlelo ai, ʻo ia ka mea a lākou e ʻōlelo ai," wahi a Sarah Love, he ʻelele no ka ʻAhaʻōlelo o Maryland. Ua hoʻolauna koke ʻo ia i kahi kānāwai e paipai i ka hana hou ʻana ma ka hoʻohui ʻana i kahi waihona 10-keneta i nā ʻōmole inu. "Ua kūʻē lākou iā ia, ʻaʻole lākou makemake. Akā, ua hana lākou i kēia mau ʻōlelo hoʻohiki ʻaʻohe mea e hoʻopaʻi iā lākou."
No kahi hapahā o nā ʻōmole palaki i hana hou ʻia ma ʻAmelika Hui Pū ʻIa, i hoʻopili ʻia i loko o nā bale i hoʻopaʻa paʻa ʻia, ʻo kēlā me kēia ka nui o kahi kaʻa liʻiliʻi, a hoʻouna ʻia i ka hale hana ma Vernon, Kaleponi, he mau mile ka mamao o nā wahi ʻoihana mai nā hale kiaʻi ʻālohilohi o ke kikowaena o Los Angeles.
Maanei, i loko o kahi hale nui e like me ka nui o kahi hangar mokulele, loaʻa iā Planet Earth ma kahi o 2 biliona mau ʻōmole PET i hoʻohana ʻia i kēlā me kēia makahiki mai nā papahana hana hou ma ka mokuʻāina. I waena o ka uwē ʻana o nā mīkini ʻoihana, ua haʻalulu nā ʻōmole i ko lākou lele ʻana i ʻekolu hapahā o ka mile ma nā kāʻei conveyor a ua kolo ma waena o nā hale hana, kahi i hoʻokaʻawale ʻia ai, ʻokiʻoki ʻia, holoi ʻia a hoʻoheheʻe ʻia. Ma hope o 20 mau hola, ua hele mai ka plastic hana hou ʻia ma ke ʻano o nā kīʻaha hou, nā ipu deli, a i ʻole "prefabs," nā ipu nui e like me ka nui o ka paipu hoʻāʻo i puhi ʻia ma hope i loko o nā ʻōmole plastic.
Ma loko o kahi lumi hālāwai kāpeti e nānā ana i ka papahele ākea a maʻemaʻe o ka hale hana, ua ʻōlelo ʻo Bob Daviduk, Luna Nui o rPlanet Earth, ua kūʻai aku ka ʻoihana i kāna mau preforms i nā ʻoihana ʻōmole, i hoʻohana ʻia e kēia mau ʻoihana e hoʻopili i nā lama nui o nā mea inu. Akā ua hōʻole ʻo ia e inoa i nā mea kūʻai aku kikoʻī, e kapa ana iā lākou he ʻike ʻoihana koʻikoʻi.
Mai ka hoʻomaka ʻana o ka hale hana i ka makahiki 2019, ua kūkākūkā ākea ʻo David Duke i kāna makemake e kūkulu i ʻekolu mau hale hana hana hou ʻana o ka plastic ma nā wahi ʻē aʻe ma ʻAmelika Hui Pū ʻIa. Akā, ʻo ke kumukūʻai o kēlā me kēia hale hana ma kahi o $200 miliona, a ʻaʻole i koho ʻo rPlanet Earth i kahi no kāna hale hana aʻe. ʻO kahi pilikia nui, ʻo ka nele o nā ʻōmole plastic hana hou ʻia e paʻakikī ai ka loaʻa ʻana o kahi lako hilinaʻi a kūpono hoʻi. "ʻO ia ke keakea nui," wahi āna. "Pono mākou i nā mea hou aku."
ʻAʻole paha e hiki ke hoʻokō ʻia nā ʻōlelo hoʻohiki a ka ʻoihana mea inu ma mua o ke kūkulu ʻia ʻana o nā hale hana he nui. "Aia mākou i kahi pilikia nui," wahi a Omar Abuaita, ka luna hoʻomalu o Evergreen Recycling, ka mea e hana ana i ʻehā mau hale hana ma ʻAmelika ʻĀkau a hoʻololi i 11 biliona mau ʻōmole PET i hoʻohana ʻia i kēlā me kēia makahiki i loko o ka resin plastic recycled, ʻo ka hapa nui o ia mau mea e pau i loko o kahi ʻōmole hou. "Ma hea ʻoe e loaʻa ai nā mea maka āu e pono ai?"
ʻAʻole i manaʻo ʻia nā ʻōmole inu palupalu e lilo i pilikia nui o ke aniau e like me kēia lā. I hoʻokahi kenekulia i hala aku nei, ua hoʻomaka nā mea hana ʻōmole Coca-Cola i ka ʻōnaehana waiho mua, e uku ana i hoʻokahi a ʻelua paha keneta no kēlā me kēia ʻōmole aniani. Loaʻa i nā mea kūʻai aku kā lākou kālā ke hoʻihoʻi lākou i ka ʻōmole i ka hale kūʻai.
Ma ka hopena o nā makahiki 1940, ua hiki aku ka nui o ka hoʻihoʻi ʻana no nā ʻōmole inu palupalu ma ʻAmelika Hui Pū ʻIa i ka 96%. Wahi a ka puke a ka mea kākau moʻolelo kaiapuni ʻo Bartow J. Elmore ʻo Citizen Coke, ʻo ka awelika o nā huakaʻi hele a hoʻi no kahi ʻōmole aniani Coca-Cola mai ka mea hoʻopuka ʻōmole a i ka mea kūʻai aku a i ka mea hoʻopuka ʻōmole i loko o kēlā ʻumi makahiki he 22 mau manawa.
I ka hoʻomaka ʻana o Coca-Cola a me nā mea hana inu palupalu ʻē aʻe e hoʻololi i nā kini kila a me ka alumini i nā makahiki 1960—a ma hope, nā ʻōmole palaki, ka mea i ʻike nui ʻia i kēia lā—ʻo ka hopena o ka ʻōpala i hoʻāla i ka huhū. No nā makahiki, ua koi aku nā mea hoʻolaha i nā mea kūʻai aku e hoʻihoʻi i kā lākou mau ipu soda hakahaka i ka luna hoʻomalu o Coca-Cola me ka leka "E hoʻihoʻi mai a hoʻohana hou!"
Ua hakakā nā ʻoihana inu me kahi puke pāʻani e lilo ia i kā lākou no nā makahiki he ʻumi e hiki mai ana. Ma kahi o ke kuleana no ka nui o nā ʻōpala e hele mai me ko lākou neʻe ʻana i nā ipu hoʻokahi hoʻohana, ua hana ikaika lākou e hana i kahi manaʻo he kuleana ia no ka lehulehu. No ka laʻana, ua hoʻomaka ʻo Coca-Cola i kahi hoʻolaha hoʻolaha i ka hoʻomaka ʻana o nā makahiki 1970 i hōʻike i kahi wahine ʻōpio uʻi e kūlou ana e ʻohi i ka ʻōpala. "E kūlou iki," i koi aku ai kekahi papa hoʻolaha me ka paʻi wiwo ʻole. "E mālama iā ʻAmelika i ʻōmaʻomaʻo a maʻemaʻe."
Ua hoʻohui ka ʻoihana i kēlā leka me ka huhū kūʻē i ke kānāwai e hoʻāʻo nei e hoʻoponopono i ka huikau e ulu nei. I ka makahiki 1970, ua aneane hoʻoholo nā mea koho ma ka mokuʻāina ʻo Wakinekona i kahi kānāwai e pāpā ana i nā ʻōmole hiki ʻole ke hoʻihoʻi ʻia, akā ua nalowale kā lākou mau balota ma waena o ke kūʻē ʻana mai nā mea hana inu. I hoʻokahi makahiki ma hope mai, ua hoʻokō ʻo Oregon i ka bila ʻōmole mua o ka lāhui, e hoʻonui ana i ka waiho ʻana o ka ʻōmole 5-keni, a ua kāhāhā ka loio kuhina o ka mokuʻāina i ka haunaele politika: "ʻAʻole au i ʻike i nā pono he nui e kūʻē i kahi kaomi nui mai kahi kanaka hoʻokahi. Bila," wahi āna.
I ka makahiki 1990, ua hoʻolaha ʻo Coca-Cola i ka mua o nā hoʻohiki he nui a ka hui inu e hoʻonui i ka hoʻohana ʻana i ka plastic recycled i loko o kāna mau ipu, ma waena o ka hopohopo e ulu ana e pili ana i nā ninini ʻana o ka landfill. Ua hoʻohiki ʻo ia e kūʻai aku i nā ʻōmole i hana ʻia mai ka 25 pakeneka o nā mea recycled - ʻo ia ka helu like i hoʻohiki ai i kēia lā, a ke ʻōlelo nei ka hui inu palupalu e hoʻokō lākou i kēlā pahuhopu ma 2025, ma kahi o 35 mau makahiki ma hope o ka pahuhopu mua a Coca-Cola.
Ua hoʻolaha ka ʻoihana inu i nā ʻōlelo hoʻohiki hou i kēlā me kēia mau makahiki ma hope o ka hāʻule ʻana o Coca-Cola i kāna mau pahuhopu mua, e ʻōlelo ana i ke kumukūʻai kiʻekiʻe o ka plastic recycled. Ua hoʻohiki ʻo Coca-Cola i ka makahiki 2007 e hana hou a hoʻohana hou paha i 100 pakeneka o kāna mau ʻōmole PET ma US, ʻoiai ʻo PepsiCo i ʻōlelo i ka makahiki 2010 e hoʻonui ia i ka helu hana hou o nā pahu inu US i 50 pakeneka ma 2018. Ua hōʻoluʻolu nā pahuhopu i nā mea hoʻoikaika a loaʻa ka uhi paʻi maikaʻi, akā e like me NAPCOR, ʻaʻole i neʻe iki nā helu hana hou ʻana o nā ʻōmole PET, e piʻi iki ana mai 24.6% i ka makahiki 2007 a i 29.1% i ka makahiki 2010 a i 26.6% i ka makahiki 2020. "ʻO kekahi o nā mea a lākou i akamai ai i ka hana hou ʻana, ʻo ia nā hoʻokuʻu paʻi," wahi a Susan Collins, ka luna hoʻomalu o ka Container Recycling Institute.
Ua ʻōlelo nā luna o Coca-Cola ma kahi ʻōlelo i kākau ʻia ua hāʻawi kā lākou kuhi hewa mua iā mākou i kahi manawa kūpono e aʻo ai a loaʻa iā lākou ka hilinaʻi e hoʻokō i nā pahuhopu e hiki mai ana. Ke mālama nei kā lākou hui kūʻai i kahi "hālāwai alanui" e kālailai i ka lako honua o ka PET recycled, a lākou e ʻōlelo nei e kōkua iā lākou e hoʻomaopopo i nā palena a hoʻomohala i kahi hoʻolālā. ʻAʻole i pane ʻo PepsiCo i nā nīnau e pili ana i kāna mau ʻōlelo hoʻohiki i hoʻokō ʻole ʻia ma mua, akā ua ʻōlelo nā luna ma kahi ʻōlelo i kākau ʻia e "hoʻomau ia i ka hoʻokele ʻana i ka hana hou i ka hoʻopili ʻana a me ke kākoʻo ʻana i nā kulekele akamai e hoʻokele i ka pōʻaiapuni a hōʻemi i ka ʻōpala."
ʻIke ʻia ua mākaukau kahi kipi he ʻumi makahiki i loko o ka ʻoihana inu e wehe ʻia i ka makahiki 2019. I ka hoʻonohonoho ʻana o nā ʻoihana inu palupalu i nā pahuhopu aniau nui, ʻaʻole hiki ke hoʻowahāwahā i nā hoʻokuʻu ʻana mai kā lākou hoʻohana nui ʻana i ka plastic puʻupaʻa. Ma kahi ʻōlelo i ka The New York Times i kēlā makahiki, ua hōʻike ʻo American Beverages no ka manawa mua e mākaukau paha ia e kākoʻo i kahi kulekele o ke kau ʻana i nā waihona ma nā ipu.
I kekahi mau mahina ma hope mai, ua pāpālua ʻo Katherine Lugar, ka Luna Nui o American Beverages, i loko o kahi haʻiʻōlelo ma kahi hālāwai kūkā o ka ʻoihana hoʻopili, e hoʻolaha ana ua hoʻopau ka ʻoihana i kāna ʻano hakakā i kēlā ʻano kānāwai. "E lohe ʻoe i nā leo like ʻole mai kā mākou ʻoihana," i hoʻohiki ai ʻo ia. ʻOiai ua kūʻē lākou i nā bila ʻōmole i ka wā ma mua, ua wehewehe ʻo ia, "ʻaʻole ʻoe e lohe pololei iā mākou 'ʻaʻole' i kēia manawa." Hoʻonohonoho nā ʻoihana inu i nā 'pahuhopu wiwo ʻole' e hōʻemi i ko lākou kapuaʻi kaiapuni, pono lākou e hana hou i nā ʻōmole hou aku. "Pono nā mea āpau ma ka papaʻaina," wahi āna.
Me he mea lā e hoʻokūpaʻa ana i ke ʻano hou, ua ʻākoakoa pū nā luna hoʻomalu mai Coca-Cola, Pepsi, Dr. Pepper a me American Beverage ma kahi kahua i hoʻokumu ʻia e ka hae ʻAmelika i ʻOkakopa 2019. Ma laila lākou i hoʻolaha ai i kahi "hoʻoikaika holomua" hou i kapa ʻia ʻo "Every Bottle" hoʻi. Ua hoʻohiki nā hui he $100 miliona i nā makahiki he ʻumi e hiki mai ana e hoʻomaikaʻi i nā ʻōnaehana hana hou ʻana o ke kaiāulu ma ʻAmelika Hui Pū ʻIa. E hoʻohālikelike ʻia ke kālā me kahi $300 miliona hou mai nā mea hoʻopukapuka kālā o waho a me ke kālā aupuni. ʻO kēia kākoʻo "ʻaneʻane hapalua piliona" USD "e hoʻonui i ka hana hou ʻana o PET ma 80 miliona paona i kēlā me kēia makahiki a kōkua i kēia mau hui e hōʻemi i kā lākou hoʻohana ʻana i ka plastic puʻupaʻa.
Ua hoʻokuʻu ʻo American Beverage i kahi hoʻolaha TV e hele pū ana me ʻekolu mau limahana ikaika i ʻaʻahu ʻia i nā lole Coca-Cola, Pepsi a me Dr. Pepper e kū ana i loko o kahi paka ʻōmaʻomaʻo i hoʻopuni ʻia e nā ferns a me nā pua. "Hana ʻia kā mākou mau ʻōmole no ka hana hou ʻana," wahi a ka limahana Pepsi e ʻakaʻaka ana, me ka hoʻohui ʻana ua hoʻomanaʻo kāna ʻōlelo i ka leka lōʻihi o ka ʻoihana no ke kuleana i nā mea kūʻai aku: "E ʻoluʻolu e kōkua mai iā mākou e hoʻihoʻi i kēlā me kēia ʻōmole. ." ʻO ka hoʻolaha 30-kekona, i holo ma mua o ka Super Bowl o ka makahiki i hala, ua ʻike ʻia he 1,500 mau manawa ma ke kīwī aupuni a ʻo ke kumukūʻai ma kahi o $5 miliona, e like me iSpot.tv, kahi ʻoihana ana hoʻolaha TV.
ʻOiai ke loli nei ka ʻōlelo hoʻopuka i loko o ka ʻoihana, ʻaʻole nui ka mea i hana ʻia e hoʻonui nui i ka nui o ka plastic recycled. No ka laʻana, ua hoʻokaʻawale ka ʻoihana ma kahi o $7.9 miliona wale nō i nā hōʻaiʻē a me nā haʻawina a hiki i kēia manawa, e like me kahi loiloi na Bloomberg Green i hoʻokomo i nā nīnauele me ka hapa nui o nā mea loaʻa.
ʻOiaʻiʻo, ua hoihoi ka hapa nui o kēia poʻe loaʻa i nā kālā. Ua hāʻawi ka hoʻolaha i kahi haʻawina $166,000 iā Big Bear, Kaleponi, 100 mile ma ka hikina o Los Angeles, e kōkua ana iā ia e uhi i ka hapaha o ke kumukūʻai o ka hoʻomaikaʻi ʻana i 12,000 mau hale i nā kaʻa hana hou nui aʻe. Ma waena o nā ʻohana e hoʻohana ana i kēia mau kaʻa nui aʻe, ua piʻi aʻe nā helu hana hou ma kahi o 50 pakeneka, e like me kā Jon Zamorano, ka luna hoʻokele o ka ʻōpala paʻa o Big Bear. "He mea kōkua nui ia," wahi āna.
Inā e hāʻawi nā ʻoihana inu palupalu i $100 miliona ma ka awelika ma luna o ʻumi mau makahiki, pono lākou e hāʻawi i $27 miliona i kēia manawa. Akā, ʻo $7.9 miliona e like me ka hui pū ʻana o nā loaʻa kālā o nā ʻoihana inu palupalu ʻekolu ma luna o ʻekolu hola.
ʻOiai inā e hoʻokō ka hoʻolaha i kāna pahuhopu o ka hana hou ʻana i 80 miliona paona o PET i kēlā me kēia makahiki, e hoʻonui wale ia i ka helu hana hou ʻana o ʻAmelika Hui Pū ʻIa ma mua o hoʻokahi pakeneka. "Inā makemake maoli lākou e hoʻihoʻi i kēlā me kēia ʻōmole, e kau i kahi waihona ma kēlā me kēia ʻōmole," wahi a Judith Enck o Beyond Plastics.
Akā, ke hoʻomau nei ka ʻoihana inu i ka hakakā me ka hapa nui o nā bila ʻōmole, ʻoiai ua ʻōlelo koke ʻia ua wehe ʻia i kēia mau hoʻonā. Mai ka haʻiʻōlelo a Lugar i ʻelua makahiki a me ka hapa i hala aku nei, ua hoʻopaneʻe ka ʻoihana i nā manaʻo ma nā mokuʻāina e like me Illinois, New York a me Massachusetts. I ka makahiki i hala, ua kākau kekahi lobbyist ʻoihana inu ma waena o nā mea hana kānāwai o Rhode Island e noʻonoʻo ana i kēlā bila ʻaʻole hiki ke manaʻo ʻia he holomua ka hapa nui o nā bila ʻōmole "e pili ana i ko lākou hopena i ke kaiapuni." (He ʻōlelo hoʻohewa kānalua kēia, ʻoiai ua hoʻihoʻi ʻia nā ʻōmole me kahi waiho ma mua o ʻekolu manawa e like me ka poʻe me ka ʻole o kahi waiho.)
Ma kekahi ʻōlelo hoʻohewa ʻē aʻe i ka makahiki i hala, ua kūʻē kekahi lobbyist o ka ʻoihana inu Massachusetts i kahi manaʻo e hoʻonui i ka waihona o ka mokuʻāina mai 5 keneta (ʻaʻole i loli mai kona hoʻomaka ʻana he 40 mau makahiki i hala aku nei) i hoʻokahi dime. Ua ʻōlelo aʻo nā lobbyists e hoʻopilikia nui ʻia kēlā waihona nui no ka mea he emi nā waihona o nā ʻāina e pili ana. E paipai ka ʻokoʻa i nā mea kūʻai aku e hele i ka palena e kūʻai i kā lākou mau mea inu, e hana ana i kahi "hopena koʻikoʻi ma ke kūʻai aku" no nā mea hana ʻōmole ma Massachusetts. (ʻAʻole ia e ʻōlelo ua kōkua ka ʻoihana inu i ka hana ʻana i kēia hakahaka hiki ke hiki ma ke hakakā ʻana i nā manaʻo like mai kēia mau hoalauna.)
Ke pale aku nei ʻo Dermody o American Beverages i ka holomua o ka ʻoihana. I kāna kamaʻilio ʻana e pili ana i ka hoʻolaha ʻana o Every Bottle Back, ua ʻōlelo ʻo ia, "ʻO ka hoʻohiki $100 miliona kekahi mea a mākou e haʻaheo nui ai." Ua hoʻohui ʻo ia ua hoʻohiki mua lākou i kekahi mau kūlanakauhale ʻē aʻe i hoʻolaha ʻole ʻia, no ka mea, hiki i kēlā mau ʻaelike ke lōʻihi ka manawa e hoʻopau ʻia ai. "I kekahi manawa pono ʻoe e lele ma waena o nā hoops he nui i loko o kēia mau papahana," wahi a DeMaudie. I ka hoʻokomo ʻana i kēia mau mea loaʻa i hoʻolaha ʻole ʻia, ua hoʻohiki lākou i ka huina o $14.3 miliona i 22 mau papahana a hiki i kēia lā, wahi āna.
I ka manawa like, ua wehewehe ʻo Dermody, ʻaʻole e kākoʻo wale ka ʻoihana i kekahi ʻōnaehana waiho kālā; pono ia e hoʻolālā maikaʻi ʻia a aloha i ka mea kūʻai aku. "ʻAʻole mākou e kūʻē i ka uku ʻana i kahi uku no kā mākou mau ʻōmole a me nā kini e hoʻolako kālā i kahi ʻōnaehana kūpono," wahi āna. "Akā, pono ke kālā e hele i kahi ʻōnaehana e hana ana i ke ala a nā mea a pau e makemake ai e hoʻokō i kahi helu hoʻōla kiʻekiʻe loa."
ʻO kahi laʻana i ʻōlelo pinepine ʻia e Dermody a me nā poʻe ʻē aʻe ma ka ʻoihana ʻo ia ka papahana waiho kālā o Oregon, kahi i loli nui mai kona hoʻomaka ʻana i ka hapalua kenekulia i hala aku nei ma waena o ke kūʻē ʻana mai ka ʻoihana inu. Ua kākoʻo ʻia ka papahana a mālama ʻia e nā mea hoʻolaha inu—ua ʻōlelo ʻo American Beverage e kākoʻo ana i ke ʻano hana—a ua hoʻokō i kahi helu hoʻōla o aneane 90 pakeneka, kokoke i ka mea maikaʻi loa ma ka lāhui.
Akā ʻo kekahi kumu nui no ka nui o ka hoʻōla hou ʻana o Oregon ʻo ia ka waihona 10-keneta o ka papahana, kahi i pili pū me Michigan no ka mea nui loa ma ka lāhui. ʻAʻole i hōʻike ʻo American Beverage i ke kākoʻo no nā manaʻo e hana i nā waihona 10-keneta ma kahi ʻē aʻe, me hoʻokahi i hoʻohālikelike ʻia ma hope o kahi ʻōnaehana makemake ʻia e ka ʻoihana.
E lawe, no ka laʻana, i ka bila ʻōmole mokuʻāina i hoʻokomo ʻia i loko o ke kānāwai Get Out of Plastic, i hāpai ʻia e ka Lunamakaʻāinana Kaleponi ʻo Alan Lowenthal lāua ʻo Senatoa ʻo Oregon ʻo Jeff Merkley. Ke hahai haʻaheo nei ke kānāwai i ke kumu hoʻohālike o Oregon, me ka waiho ʻana he 10 keneta no nā ʻōmole me ka ʻae ʻana i nā ʻoihana pilikino e holo i ka ʻōnaehana hōʻiliʻili. ʻOiai ua ʻōlelo ʻo Dermody e hōʻea ana ka ʻoihana inu i nā mea hana kānāwai, ʻaʻole ia i kākoʻo i ke ana.
No nā mea hana hou plastik liʻiliʻi e hoʻololi i nā ʻōmole PET kahiko i mau mea hou, ʻo kēia hopena ka pane maopopo. Ua ʻōlelo ʻo David Duke o Planet Earth ʻo ka waihona 10-keneki no kēlā me kēia ʻōmole o ka ʻāina e kokoke ana i ka pākolu o ka nui o nā ipu i hana hou ʻia. ʻO ka hoʻonui nui ʻana o ka plastic recycled e hoʻoulu i nā hale hana hana hou aku e kālā ʻia a kūkulu ʻia. E hana kēia mau hale hana i nā ʻōmole e pono ai i hana ʻia mai ka plastic recycled - e ʻae ana i nā hui inu nui e hōʻemi i ko lākou mau kapuaʻi kalapona.
"ʻAʻole ia he mea paʻakikī," wahi a David Duke, e hele ana mai ka papahele o kahi hale hana hou ma waho o Los Angeles. "Pono ʻoe e hāʻawi i ka waiwai i kēia mau ipu."